vintage life ads of the day

-

Vintage Ad #805: Lemonade Stand Kit

To end a month of daily vintage ads, two selections from a mid-1950s issue of Life. The first shows how a generation was reared to be corporate shills—we're not sure if there a secret Minute Maid surveillance vehicle sent around the country to check up on happy lemonade sellers who purchased this kit to verify that they were selling Minute Maid and only Minute Maid. Those who substituted another brand were subjected to a lecture on how they betrayed the trust of the company who provided these wonderful decorations and costumes and how it wasn't honest to display Minute Maid's name when selling, say, Jane Parker lemonade.

Closeup of Lemonade Sellers

Also note the attitudes of the era in full effect, as Sister is merely the assistant, seen serving (but not drinking) the pink lemonade. Awww.

Vintage Ad #806: Surprise! Soup Shakes!

At least the product from the lemonade stand looks refreshing. Now I have nothing against serving certain types of soup cold—a bowl of fresh gazpacho is refreshing in the summer, while dessert soups like Hungarian sour cherry add a nice finish to a meal. Cold Campbell's tomato soup with milk and cinnamon sounds less appetizing, though this may be my bias against plain tomato soup showing. Cold condensed cream of mushroom in a glass...okay, who let the Campbell Kid play with the bar shaker (or are their eyes bulging at what the test kitchen is forcing them to pitch)?

Source: Life, June 18, 1956 - JB

Comments

Post a Comment

Popular posts from this blog

past pieces of toronto: knob hill farms

-
Image
From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile , which explored elements of the city which no longer exist. I've republished all but two of those pieces on this website.  Here's the first of the final pair, both of which provided good lessons for future writing. Prepare yourself for a lengthy preamble.
Read more

big v: once upon a time, it was an amazing part of your life

-
Image
While dodging back alley drunks in downtown Kitchener a month ago, I noticed that the back door to a Shoppers Drug Mart bore the mark of its previous identity as part of the Big V pharmacy chain. Years of hearing their slogan "an amazing part of your life" have burned it into my brain, along with images of their comical crusading knight mascot, 25 cent cans of Coca-Cola and the free lunch cooler bags sometimes offered up with the latter. Big V was started in the mid-1960s by a group of Windsor pharmacists who joined together to pool their purchasing and marketing. Most locations were pharmacist-operated, with names reflecting the owners (DeRe, Pond's , Cornett), the neighbourhood (Seminole in Windsor) or town. The chain grew to 135 stores by the time it was purchased by Shoppers in 1995. Amherstburg's store was originally Haslehurst's Big V, then switched to the more generic "Amherstburg" by the time I started shopping there with my parents. Loc...
Read more

past pieces of toronto: albert britnell book shop

-
Image
From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile, which explored elements of the city which no longer exist. The following was originally posted on December 2, 2011. The Starbucks at 675 Yonge Street isn’t your typical branch of the corporate coffee giant. The walls are lined with sturdy old wooden bookshelves while the floor is a checkerboard of black and white. Why this location is not like the others is hinted at on the façade. Look up to the second floor and you’ll notice a legendary name in Toronto bookselling: Albert Britnell. The quality of the literature on the shelves inside doesn’t always match the standards the Britnell family maintained for over a century of book retailing, but it’s a nod to the building’s past that comes in handy while waiting for a friend or first date. English native Albert Britnell entered the book trade by working in his brother John’s bookstore in London. Both brothers moved to C...
Read more