JB's Warehouse & Curio Emporium

Was the holiday season of 1931 a good moment to launch a pricey magazine for the men's fashion trade? The backers of Apparel Arts felt so.  "We prefer not to brag about the expensive character of Apparel Arts ," editor Arnold Gingrich noted in the magazine's debut editorial. "You all know, by now, what a photograph costs. You can guess, when it comes to drawings, paintings and sculpture. The Depression still being officially on, we're rather ashamed to admit payment to the piper. To dwell on this aspect of Apparel Arts , quite apart from considerations of modesty, would be, it seems to us, to elucidate the obvious." Apparel Arts was distributed to clothing salesmen, and included swatches attached to pages that could be shown to clients. "Our only hope," Gingrich declared," is that each issue may contain some one page, at least, that you may find it impossible to ignore, or to forget." The magazine's mission would be "to fi...

The Telegram , December 28, 1923. Does being the first name atop a ballot help one's political career? Likely not; otherwise, Said Aly would be among the critical contenders in this year's Toronto mayoral race (though thankfully his name sits just ahead of our city's perennial racist candidate). It didn't aid Magnus Austin Brillinger (1882-1939) in the 1924 race for the two trustee positions up for grabs in Ward 6. When the votes were tallied on New Year's Day, he finished third behind future TTC chair W.C. McBrien and veteran board member Dr. John Hunter. Better luck next year for the St. Clair Avenue West pharmacist, right?

Sifting through files on one of my 7,853 USB keys, I found a folder of material I'd copied from City Lights , a short-lived (1934-35) Toronto magazine from the mid-1930s. Its content fell somewhere between the New Yorker and a Depression-era Toronto Life . City Lights is also one of those subjects that is perennially on my Historicist back burner - someday a profile will see the light of day, once I can find any information about its brief existence.