if you knew sayvette a little better, you'd like it a lot more: bonus features
Before reading this post, check out the related installment of Historicist . The first full-page ad to announce the arrival of Sayvette at Thorncliffe Market Place (now East York Town Centre), from the August 30, 1961 edition of the Toronto Star . When the store was built, it was determined that all of the space in the basement would not be required by Sayvette. The unnecessary space was converted to a bowling alley, which still operates underneath the present-day Zellers store (and has been seen a few times on this site...). A typical example of the chain's advertising from the mid-70s ( Toronto Star , April 9, 1974), after a new logo and slogan were introduced. Loblaws introduced its current logo and font in 1973, with its divisions following suit over the next year. The Windsor location had a short run, operating from the opening of Tecumseh Mall in 1973 until it was included in the chain's second round of closures in 1975. The location was a Zellers during my ch...