vintage newspaper ad of the day: buyers get busy!
Waterloo Chronicle-Telegraph, December 23, 1920. Click on image for larger version. There's a lot of finger-pointing and fist-shaking going on in this ad. These elements are not unusual in early 20th century newspaper advertising, especially appeals to consumers to keep buyers busy. Store ledgers won't stand for passive purchasers. Using the Bank of Canada's inflation calculator, that free car fare for "buyesr" would require the equivalent of a $900 purchase today. The radius for that offer may have stretched out to Hamilton, Harriston, Orangeville, and Simcoe. A few details about J. Letter & Son, from the Waterloo Historical Society Journal : The J. Letter and Son furniture store opened November 28, 1907, on what was later 38, now 40 King Street South, beside the railroad tracks. An attached undertaking business started a few months later on July 1, 1908. John's son Norman ran the businesses with his father. Norman took over the business after his fat...