Friday, April 10, 2009

the esso bicycle

Vintage Ad #784: The Esso Bicycle

Now here's an intriguing idea. Drop your car off at the garage, get free use of a bicycle until the car is ready. Under the circumstances I usually take my car in for work (drop off at lunch hour, pick up after work), a bike ride back and forth would beat cranky passengers and sardine can conditions on the bus. Theft would probably be the downfall of any such program.

Source: The Sunday Times Magazine, May 24, 1970 - JB

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