are you lonely, and need advice from a friend wearing a large hat?

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Vintage Ad #317: Are You Lonely...
Would you trust your deepest problems that you cannot discuss with anyone else to a person who looks as if they just walked off the set of a B-movie western? Perhaps that was the level of comfort the editors believed would help the lonely hearts this Depression-era spin on the friendship ad would have appealed to.

Given the time period, I suspect Joan received a mailbag full of woe.

Source: National Home Monthly, May 1935 

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