|This is the first and last reference to Kenny Rogers in this post. Apologies to fans of "The Gambler" hoping for more.|
Tomorrow marks a decade since I jotted my first random thought online. The site has waxed and waned, from periods of prolific posting to a depository of reprints from defunct outlets. What started as an attempt to resurrect my university journal writing habit became the launch pad for my current writing career, even if many early entries were little more than text messages which I later wiped out.
|The earliest screen capture I could find of the site, snapped June 2, 2004.|
|One of the advantages of working at Canadian Tire was seeing bizarre products merchandisers hoped the public would buy, like celebrity-endorsed fragrance discs. The full post, sadly without long-gone images.|
Going back also shows the genesis of material I wrote for fun then and for (minimal) profit now. Posts of cheesy advertisements hacked out of my father’s boxes of Sports Illustrated and scanned from magazines found at the curbside gave birth to the “Vintage Toronto Ads” column on Torontoist. Short pieces on local history evolved into my literary specialty.
|Walking and advertising: the two great themes of the site's middle years.|
What does the future hold for the ol’ Warehouse? Hard to say. This site has been on life support for awhile, lending credence to arguments that the blog is dead. Yet lately new material is stealthily creeping its way back onto the site. I would like to do more “DVD bonus features” pieces for my work elsewhere, or take time to work on material that doesn’t fit anywhere else in my writing universe. Ideally this site should become a writing test kitchen, where articles are thrown against the wall to see if they stick.
Just like a good non-dead blog should.
Thanks for being loyal Warehouse customers for the past 10 years.