vintage toronto daily mail ad of the day

-
Vintage Ad #1,811: Cheerfulness is Wearing Tooke Bros.


At first I laughed at the absurdity of this ad’s claims: turning into a misanthropic wretch because of an ill-fitting shirt. Then I remembered I’ve been guilty of yelling in anger or cursing my physical shape whenever a shirt that fit well on its first wearing shrank after being washed. This is especially true if the shirt cost more than my usual apparel budget. There have been times where I’ve been ultra-paranoid about purchasing clothes out of fear they would shrink by 50% or, if it was a type of garment I knew was prone to a water-induced diet, remain in an enlarged state suitable for a clown costume.

In other words, the man in the ad deserves his moment of cheerfulness.

Source: the Toronto Daily Mail, January 23, 1892

Comments

Amy said…
I have this problem less often with shirts than with pants. Before washing - perfect length! After washing - ready for the next flood!
3:08 PM
Post a Comment

Popular posts from this blog

past pieces of toronto: the mynah bird

-
Image
From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile, which explored elements of the city which no longer exist. The following was originally posted on May 20, 2012. Advertisements, (left) the Toronto Star , April 22, 1966 (right) the Globe and Mail , July 26, 1967. In an August 1967 article, the Globe and Mail ’s Blaik Kirby set the scene for anyone curious about entering one of Yorkville’s oddest coffee houses. “The Mynah Bird is a fetid room in a former Victorian home, with a tiny triangular stage behind bars in one corner. There are two other rooms in reserve if needed. You enter through a hallway, passing the piranha and the caged mynah bird after which the place is named. Hanging rushes conceal the high ceiling. The walls are red flecked wallpaper. The lights are low, with candles on each table. One of the two friendly go-go girls ushers you to a seat, and soon reappears on the stage. She is slightly plump, with lo
Read more

past pieces of toronto: knob hill farms

-
Image
From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile , which explored elements of the city which no longer exist. I've republished all but two of those pieces on this website.  Here's the first of the final pair, both of which provided good lessons for future writing. Prepare yourself for a lengthy preamble.
Read more

the smiling men of pasadena 2: the eternal smile of "uncle bill" haas

-
Image
The December 31, 1920 edition of the Pasadena Post spotlighted (mostly) grinning photos of the paper's staff and local businessmen. Given my penchant for going down research rabbit holes related to anything quirky I stumble upon, this series will look at some of the stories behind the smiling faces.  Pasadena Post, December 31, 1920 . "That ponderous body of his simply shakes." There's descriptive language you just don't see any more.  From the accounts I've found, it seems William A. Haas was a classic old-time entertainment PR man, full of stories and tall tales to go along with his eternal smile. When he died in 1941, his obituary included many claims that might not hold up under scrutiny. He unsuccessfully ran for coroner (possibly in Iowa) against future president William Howard Taft. He suggested that William McKinley be promoted as the “Advance Agent of Prosperity” during the 1896 presidential campaign. He planted the idea of motion pictures in Thomas E
Read more