fashion flareup by botany 500

-
Vintage Ad #389: Budding Game Show Hosts
"Fashions by Botany 500." For years, this acknowledgement was a staple of the end credits for game shows. While other clothiers provided wear for emcees, Botany 500 remains the butt of most jokes.

Today's ad was originally shot during auditions for a failed ABC game show, Masterpiece, with neither of these two gentlemen becoming the next Bob Barker or Bill Cullen. The set featured mod colours with a Jackson Pollock-inspired flair. Two teams competed, each consisting of a contestant and celebrity (the pilot featured Vincent Price and Alastair Cooke). Two rounds of questions revolved around the arts. The winning team moved on to the final round, which featured an obscure piece of art or classical music by a well-known artist, presented by a leggy model. Audience testing revealed the show was too highbrow for network television, though a version with Ivy League professors as the "celebrities" briefly aired on PBS in 1970. Not wanting their model shots to go to waste, Botany 500 received permission to use them in a print ad campaign.

Source: Playboy, September 1968

Comments

Post a Comment

Popular posts from this blog

past pieces of toronto: knob hill farms

-
Image
From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile , which explored elements of the city which no longer exist. I've republished all but two of those pieces on this website.  Here's the first of the final pair, both of which provided good lessons for future writing. Prepare yourself for a lengthy preamble.
Read more

big v: once upon a time, it was an amazing part of your life

-
Image
While dodging back alley drunks in downtown Kitchener a month ago, I noticed that the back door to a Shoppers Drug Mart bore the mark of its previous identity as part of the Big V pharmacy chain. Years of hearing their slogan "an amazing part of your life" have burned it into my brain, along with images of their comical crusading knight mascot, 25 cent cans of Coca-Cola and the free lunch cooler bags sometimes offered up with the latter. Big V was started in the mid-1960s by a group of Windsor pharmacists who joined together to pool their purchasing and marketing. Most locations were pharmacist-operated, with names reflecting the owners (DeRe, Pond's , Cornett), the neighbourhood (Seminole in Windsor) or town. The chain grew to 135 stores by the time it was purchased by Shoppers in 1995. Amherstburg's store was originally Haslehurst's Big V, then switched to the more generic "Amherstburg" by the time I started shopping there with my parents. Loc...
Read more

past pieces of toronto: albert britnell book shop

-
Image
From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile, which explored elements of the city which no longer exist. The following was originally posted on December 2, 2011. The Starbucks at 675 Yonge Street isn’t your typical branch of the corporate coffee giant. The walls are lined with sturdy old wooden bookshelves while the floor is a checkerboard of black and white. Why this location is not like the others is hinted at on the façade. Look up to the second floor and you’ll notice a legendary name in Toronto bookselling: Albert Britnell. The quality of the literature on the shelves inside doesn’t always match the standards the Britnell family maintained for over a century of book retailing, but it’s a nod to the building’s past that comes in handy while waiting for a friend or first date. English native Albert Britnell entered the book trade by working in his brother John’s bookstore in London. Both brothers moved to C...
Read more