the two mr. belvederes

Tyler 8-7100. WE DO GOOD WORK.

If you grew up within antenna or cable distance of Detroit from the 1960s onward, there's a good chance that phone number and slogan are burned in your brain, thanks to Belvedere Construction.

I don't recall seeing today's YouTube find when it originally aired, though there were so many ads featuring Mr. Belvedere (aka Maurice Lezell) they may have blurred in my brain. Note the painters cap and the bumper sticker on the belly of the robot. Perhaps its mouth doubled as a credit card reader or spit out estimates for good work.

According to a 2002 Metro Times article, Lezell named his company after both a street in Detroit and the character played by Clifton Webb in a popular late 1940s movie series...which later inspired the 1980s sitcom. While searching for more of the classic Detroit commercials, I stumbled upon this odd club for kids...

I suspect that admitting that you were a member of this fan club was a one-way ticket to a schoolyard pounding.


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