wanted: vuarnet

Vintage Ad #1,165: Wanted: Vuarnet

Though they are not featured in this ad, hands up from any of you who owned a Vuarnet t-shirt as the 1980s drew to a close. It was an essential item around the time I left elementary/entered high school, even if it meant breaking the bank (knockoffs picked up at flea markets or sketchy mall stores were looked down upon with scorn). No matter which colour you wore (and I'll fess up to having owned them in navy blue and orange), you too could have the self-assured look that these cool cats display with their sunglasses.

I recall prodding my parents into emptying their accounts several times to match fashion trends in high school, often bought at the men's store in town. I may have had some lingering guilt, as several pricy pieces of clothing from that time survived until recent closet purges - au revoir 1991-vintage Polo oxford shirt with decade-and-a-half-old sweat stains (or years of dust) under the arm!

Source: Maclean's, April 11, 1988. - JB


Amy said…
If memory serves mine was white with a neon multicoloured logo. NEON, dude.

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