warehouse cocktail bar department: new year's eve suggestions, 1970s style

-
Saturday Night, December 1976.
With tonight being New Year's Eve, the time seems right to post a pile of booze ads with drink suggestions which were tucked away in a mid-1970s edition of Saturday Night magazine.

Don't fret if you don't have a magnifying glass, as you can click on any of the images for a larger version. Feel free to substitute your favourite brand, which may be unavoidable for long-gone labels.


Saturday Night, December 1976.
Note the thoughtfully-included non-alcoholic recipe for individual servings of homemade egg nog.

Saturday Night, December 1976.
The funny thing is that none of these drinks trace their historical origins to the countries represented. I imagine other Lamb's international treats include the Australian Mojito, the Bulgarian Caipirinha, the Icelandic Pina Colada, and the Namibian Flaming Rum Punch.


Saturday Night, December 1976.
Given a recent post about Saturday Night and Marian Engel's 1976 novel Bear, I had to toss this one in. Best downed while reading.

Family Circle,January 9, 1979.
As a bonus, from the same pile of ad clippings comes this roundup of cocktail recipes from New York's 21 Club which found their way into Family Circle.

Family Circle,January 9, 1979.
Play it smart this New Year's Eve: enjoy a cocktail or mocktail to toast the arrival of 2015, but don't be an obnoxious lout even if everyone else around you is.

Comments

Post a Comment

Popular posts from this blog

past pieces of toronto: knob hill farms

-
Image
From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile , which explored elements of the city which no longer exist. I've republished all but two of those pieces on this website.  Here's the first of the final pair, both of which provided good lessons for future writing. Prepare yourself for a lengthy preamble.
Read more

big v: once upon a time, it was an amazing part of your life

-
Image
While dodging back alley drunks in downtown Kitchener a month ago, I noticed that the back door to a Shoppers Drug Mart bore the mark of its previous identity as part of the Big V pharmacy chain. Years of hearing their slogan "an amazing part of your life" have burned it into my brain, along with images of their comical crusading knight mascot, 25 cent cans of Coca-Cola and the free lunch cooler bags sometimes offered up with the latter. Big V was started in the mid-1960s by a group of Windsor pharmacists who joined together to pool their purchasing and marketing. Most locations were pharmacist-operated, with names reflecting the owners (DeRe, Pond's , Cornett), the neighbourhood (Seminole in Windsor) or town. The chain grew to 135 stores by the time it was purchased by Shoppers in 1995. Amherstburg's store was originally Haslehurst's Big V, then switched to the more generic "Amherstburg" by the time I started shopping there with my parents. Loc...
Read more

past pieces of toronto: albert britnell book shop

-
Image
From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile, which explored elements of the city which no longer exist. The following was originally posted on December 2, 2011. The Starbucks at 675 Yonge Street isn’t your typical branch of the corporate coffee giant. The walls are lined with sturdy old wooden bookshelves while the floor is a checkerboard of black and white. Why this location is not like the others is hinted at on the façade. Look up to the second floor and you’ll notice a legendary name in Toronto bookselling: Albert Britnell. The quality of the literature on the shelves inside doesn’t always match the standards the Britnell family maintained for over a century of book retailing, but it’s a nod to the building’s past that comes in handy while waiting for a friend or first date. English native Albert Britnell entered the book trade by working in his brother John’s bookstore in London. Both brothers moved to C...
Read more