vintage woman's day ad of the day

Vintage Ad #1,248: It's Not The Amount of Eggs That Concerns Us About This Cake...

This may be the grossest depiction of cake frosting we have ever encountered in a family-friendly setting. That sweet talker Betty Crocker is going to have to prepare the greatest sales pitch of her life to convince us that the greyish goop isn't a secret storehouse of toxic chemicals erupting like lava from the cake, the remnants of someone's failed attempt to digest this dessert, or a leftover sample from a toy company's quest to create a new line of novelty fake doggie doo.

Considering that the ad boasts that the cake doesn't require icing, perhaps Betty purposely instructed the photographer or paste-up artist to present a slice with frosting in an unflattering light.

Source: Woman's Day, March 1950. - JB


Amy said…
Betty Crocker looks WITCHY.

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