Tuesday, August 25, 2009
vintage chatelaine ad of the day
Watch out for that text about to crush your head!
Since Chatelaine was a large-format magazine until the early 1970s, this was an ad I had to piece together like a puzzle—like most consumer scanners, mine is built for documents not much larger than 8-1/2 x 11, which makes dealing with old issues of Life, Look, Maclean's, etc. like playing with a jigsaw puzzle. Given the spacing of the text, this ad was easy to reassemble, though I resisted the temptation to play around with it in Photoshop so that the mountain of text posed a greater peril to the unsuspecting margarine consumer.
Source: Chatelaine, July 1970 - JB