vintage chatelaine ad of the day

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Vintage Ad #891: Do You Buy Blue Bonnet Margarine Because of the Text-Heavy Ad?

Watch out for that text about to crush your head!

Since Chatelaine was a large-format magazine until the early 1970s, this was an ad I had to piece together like a puzzle—like most consumer scanners, mine is built for documents not much larger than 8-1/2 x 11, which makes dealing with old issues of Life, Look, Maclean's, etc. like playing with a jigsaw puzzle. Given the spacing of the text, this ad was easy to reassemble, though I resisted the temptation to play around with it in Photoshop so that the mountain of text posed a greater peril to the unsuspecting margarine consumer.

Source: Chatelaine, July 1970 - JB

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