From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile , which explored elements of the city which no longer exist. I've republished all but two of those pieces on this website. Here's the first of the final pair, both of which provided good lessons for future writing. Prepare yourself for a lengthy preamble.
While dodging back alley drunks in downtown Kitchener a month ago, I noticed that the back door to a Shoppers Drug Mart bore the mark of its previous identity as part of the Big V pharmacy chain. Years of hearing their slogan "an amazing part of your life" have burned it into my brain, along with images of their comical crusading knight mascot, 25 cent cans of Coca-Cola and the free lunch cooler bags sometimes offered up with the latter. Big V was started in the mid-1960s by a group of Windsor pharmacists who joined together to pool their purchasing and marketing. Most locations were pharmacist-operated, with names reflecting the owners (DeRe, Pond's , Cornett), the neighbourhood (Seminole in Windsor) or town. The chain grew to 135 stores by the time it was purchased by Shoppers in 1995. Amherstburg's store was originally Haslehurst's Big V, then switched to the more generic "Amherstburg" by the time I started shopping there with my parents. Loc...
Every year before Dad (and later Amy and I) had to return to the classroom, we’d visit my grandparents in Leaside and spent one day of the trip at the Ex. While the rides were fun, the Food Building and its array of cheap/free delights from local and major vendors was often the highlight. The odds are good I was running around (or tethered to my parents with a leash around my wrist so that I wouldn’t disappear into the crowd) the Food Building in 1980 when Canadian Grocer magazine prepared a special report/advertising section about the fair. Even in 1980, it seems patrons were dismay by the dwindling amount of freebies exhibitors handed out each year. In an effort to bring back the “good ol’ days,” the CNE Food Products Association gave away over 10,000 food and food-related prizes on Food Products Day (August 20). Coupons were handed out that made patrons eligible to win items ranging from candy bars to Cuisinart food processors. Pipers were used to draw people to the coupon boot...
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