Wednesday, May 18, 2016

vintage ads: hooked on xerox

Hooked on Xerox (1)

Spring cleaning, especially when you're still sorting out the dregs of a move, often provides a few surprises. In this case, a folder of ads photocopied from early 1970s Canadian editions of Time, which were intended either for a post on this blog (when I was regularly doing such things) or my long-running vintage ad column for Torontoist.

Tucked in that folder was a Xerox campaign which occupied eight pages of prime real estate in the May 8, 1972 issue. It weaved the fictional tale of Snaggem Consolidated International (formerly Snaggem Fish Hook), and how the current line of Xerox equipment aided many aspects of the business.

Feel free to make up further backstories for the employees shown below.
Hooked on Xerox (2)

Hooked on Xerox (3)

Hooked on Xerox (4)

Hooked on Xerox (5)

Hooked on Xerox (6)

Hooked on Xerox (7)

Hooked on Xerox (8)

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