|The City, June 18, 1978.|
Working with a $10,000 budget partly funded by the federal and provincial governments, the group—consisting of businessmen and officials from the Convention and Tourist Bureau of Metro Toronto—organized luncheons in Chicago, New York, and Washington. They hoped the trip would persuade organizations to look past two obstacles that hobbled Toronto: American legislation capping the amount of tax reductions one could claim for out-of-country business expenses, and IRS regulations requiring convention attendees to document proof of their attendance. If those hassles could be overcome, the group foresaw improving on the 490 conventions and trade shows that brought $66 million into Metro Toronto in 1977.
|The City, June 18, 1978. Click on image for larger version.|
|"Cocktail come on: enter the St. Regis Room, tuck into lunch, and consider the wonders of Toronto." The City, June 18, 1978.|
|The lunch spread. The City, June 19, 1978. Click on image for larger version.|
Additional material from the June 18, 1978 edition of The City, the March 30, 1978 edition of the Globe and Mail, and the April 4, 1978 and April 21, 1978 editions of the Toronto Star.