|Toronto Star, February 2, 1979.|
The Star depicted pre-hip Queen West as such:
Six years ago, the unwary Saturday afternoon browser who slipped off Yonge St. on to Queen St. W. unwittingly fell off the edge of the known shopping world. At that time, deepest darkest Queen St. W.—notably the few blocks between John St. and Spadina—had little to offer the inquisitive, well-heeled young shopper with money to spend. There were the old, antique shops, the porno shops and the Turner Wine Store at the corner of John and Queen with its down-at-heel clientele of listless, hungry men, the greasy spoons, office buildings and machine shops. Even the more adventurous would go scurrying back to Yonge St. or north to Bloor, with its classy, high-priced Yorkville.
|Toronto Star, February 2, 1979. Click on image for larger version.|
Several explanations were given for why the landscape changed. There was the influence of Ontario College of Art graduates who stayed in the neighbourhood. Rent was far lower than in Yorkville, which provided better profit margins for the new business owners whose average age was 30 to 35. There was the allure of nearby cultural attractions like the Art Gallery of Ontario and the Royal Alex. Frequent streetcar service and plenty of on- and off-street parking didn’t hurt.
|Queen Street looking west from St. Patrick's Market, June 7, 1981. Photo by Harvey R. Naylor. City of Toronto Archives, Fonds 1526, File 76, Item 29. Click on image for larger version.|
Both articles viewed the refurbishment of the Peter Pan restaurant as the turning point for the strip. With a history as an eatery stretching back to 1905 (and under its present name since 1935), the diner at 373 Queen St. W. attracted three partners who discovered old booths, counters, and fixtures gathering dust in the basement. After a refurbishment, the new Peter Pan was, according to the Star, “an art deco wonderland, a smash hit with the city’s young affluent.” That is, it was a hit if you could stand the servers, who Toronto Life declared the representative figure of the new Queen West (“the narcissistic waiter who’s in a punk band”).
|Queen Street looking west from Beverley Street, June 7, 1981. Photo by Harvey R. Naylor. City of Toronto Archives, Fonds 1526, File 76, Item 30. Click on image for larger version.|
Additional material from the February 2, 1979 edition of the Toronto Star and the March 1979 edition of Toronto Life.