we wuz interviewed
Your humble proprietor was interviewed this week over at Ephemera about the lovely vintage ads regularly featured on this site.
past pieces of toronto: knob hill farms
This post has moved to Tales of Toronto .
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off the grid: ghost city 925 bloor street west
This installment of my "Ghost City" column for The Grid was originally published on January 22, 2013. Toronto Star , October 26, 1948. Until 1948, anyone headed to the southwest corner of Bloor Street and Concord Avenue typically went to peruse the area’s long succession of furniture businesses, looking for that perfect addition to their home décor. The granting of a liquor license that year to the Concord Tavern ushered in the intersection’s long association with music as a venue and instrument seller.
big v: once upon a time, it was an amazing part of your life
While dodging back alley drunks in downtown Kitchener a month ago, I noticed that the back door to a Shoppers Drug Mart bore the mark of its previous identity as part of the Big V pharmacy chain. Years of hearing their slogan "an amazing part of your life" have burned it into my brain, along with images of their comical crusading knight mascot, 25 cent cans of Coca-Cola and the free lunch cooler bags sometimes offered up with the latter. Big V was started in the mid-1960s by a group of Windsor pharmacists who joined together to pool their purchasing and marketing. Most locations were pharmacist-operated, with names reflecting the owners (DeRe, Pond's , Cornett), the neighbourhood (Seminole in Windsor) or town. The chain grew to 135 stores by the time it was purchased by Shoppers in 1995. Amherstburg's store was originally Haslehurst's Big V, then switched to the more generic "Amherstburg" by the time I started shopping there with my parents. Loc...
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