Friday, May 28, 2010

vintage saturday review ad of the day

Vintage Ad #701: A Digest for Intellectuals

(Click on ad for larger version)

Intellectual Digest sounds as if it was attempting to be the brainier version of Reader's Digest, or skim the alternative press much like Utne Reader did later on. The highfalutin' name likely did little to bolster sales outside of intellectuals/wannabes. Based on the issue dates that pop up in a Google search, this ad may have been a last attempt to attract readers—I'm guessing that the publication ran from 1970 to 1972. The Toronto Reference Library has a few reels in their periodical microfilm cabinets that may prove a research distraction someday.

Source: Saturday Review, May 27, 1972 - JB

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