bonus features: the 1960s backlash over the minimum wage
This post offers supplementary material for an article I recently wrote for TVO , which you should read before diving into this post. Click on images for larger versions. The ads produced by the province to explain the implementation of minimum wages in the Golden Horseshoe. These versions originally appeared in the June 11, 1963 edition of the Globe and Mail . Toronto Star, September 6, 1963. How the Progressive Conservatives presented the minimum wage during the 1963 provincial election campaign. Small ads like these were used to tackle the various points of the Tory platform, including topics like margarine colouring. Note the local candidates spotlighted in this ad, who range from Minister of Labour Leslie Rowntree to future disgraced hockey figure Alan Eagleson. Toronto Star, September 17, 1963. . Toronto Star, September 21, 1963. A Communist campaign ad...