north york welcomes you, 1965

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Source: The Enterprise, September 8, 1965.

Just one of the odd little stories that catch my eye during a marathon research session, which in this case was conducted in the comfy confines of the top floor of North York Central Library. In terms of newspaper research, I prefer working at NYCL because it tends to be a little quieter than Toronto Reference (the exceptions being teenagers who decide it's the perfect spot to release their raging hormones and one frequent researcher unfortunately endowed with distracting verbal/physical tics) and certain older papers are not kept under lock and key. It also has a large selection of community papers from the north half of the city stretching from Don Mills to Weston, which have been valuable when researching suburban stories

I didn't look far enough in the future to see what the feedback on this sign was. I can't imagine a slogan like "progess with economy" excited too many residents. The "city with heart" branding used during the 1980s was far better, as it sounds less technocratic and more in line with what any good community aspires to.

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