vintage national geographic ads of the day
Anyone following the saga of Caterpillar's decisions to first ask its workers in London, Ontario to take a 50 percent pay cut , then close the plant may find dark humour in the ads we're spotlighting today. Back in the late 1970s, Caterpillar portrayed itself as a good corporate citizen interested in spurring debate on environmental and public infrastructure issues. A long series of ads in National Geographic explored topics ranging from road maintenance to water pollution. The tag line on all of them — "There are no simple solutions. Only intelligent choices" — probably sounds like a sick joke to those who lost their jobs in London. There are a dozen more ads in this series on my Flickr feed . Source: National Geographic , June 1977