the smiling men of pasadena 3: cigars and preserves
The December 31, 1920 edition of the Pasadena Post spotlighted (mostly) grinning photos of the paper's staff and local businessmen. Given my penchant for going down research rabbit holes related to anything quirky I stumble upon, this series will look at some of the stories behind the smiling faces. Pasadena Post, December 31, 1920. Unless you're going to a farmers' market, using "marketing" for grocery shopping seems charmingly antiquated. Tracing the Braden's Preserves story through old newspapers is a confusing mess, as it appears there were different firms with similar names. During the early 1920s, the FTC filed a complaint against A. Claude Braden and his Braden's California Products preserve company for imitating a competitor's name. This competitor was likely the A.C. Braden Quality Foods Company, which was also based in Pasadena. Though the complaint was dismissed in 1923, an A.C. Braden catalogue of the period notes that their products were