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Showing posts with the label molson indy

off the grid: retro t.o. the first indy

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This installment of my "Retro T.O." column for The Grid was originally published on July 10, 2012. Toronto Star , May 8, 1986 “The most expensive beer commercial in Canadian history unfolds this weekend on the grounds of Toronto’s Exhibition Place,” observed the Globe and Mail’ s Stephen Brunt on the eve of the first Molson Indy a quarter of a century ago. At stake for the brewer were $50 million worth of insurance and the wrath of Parkdale residents petrified that their neighbourhood would be left in shambles. As back as the late 1960s, several attempts were made to bring a major auto race to central Toronto. Efforts in the late 1970s to hold races at Exhibition Place met fierce opposition from a Parkdale-centric citizens group known as the Anti-Grand Prix Coalition (AGPC) and city councillors like John Sewell (“it’s a stupid idea”). The AGPC reformed in the spring of 1985 when a proposal from Molson to run a CART Indy-car race gained momentum. As AGPC chair Susan S...

past pieces of toronto: the shell oil/bulova tower

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From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile, which explored elements of the city which no longer exist. The following was originally posted on March 4, 2012. “Meet me at the Shell Tower” pamphlet, circa 1955, City of Toronto Archives, Fonds 261, Series 756, File 50, Item 1. Oil can giveth, and oil can taketh away. That might be the easiest way to sum up the story of the 36-metre-high clock tower that provided Canadian National Exhibition visitors with a great view of the city and a foolproof meeting spot for 30 years. Born from sponsorship by an oil giant, the landmark died to make way for a car race . Designed by architect George Robb , the modernist Shell Oil Tower was the first building in Toronto to utilize welded-steel construction. It quickly proved a popular attraction following its debut in 1955, thanks to promotional pitches like this one: There’s a new landmark at the “Ex.” It’s the Shell Oil To...