just a friendly reminder...

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Just a Friendly Reminder...

Based on an ad that appeared during the 1969 North York municipal election campaign. - JB

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past pieces of toronto: knob hill farms

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From November 2011 through July 2012 I wrote the "Past Pieces of Toronto" column for OpenFile , which explored elements of the city which no longer exist. I've republished all but two of those pieces on this website.  Here's the first of the final pair, both of which provided good lessons for future writing. Prepare yourself for a lengthy preamble.
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While dodging back alley drunks in downtown Kitchener a month ago, I noticed that the back door to a Shoppers Drug Mart bore the mark of its previous identity as part of the Big V pharmacy chain. Years of hearing their slogan "an amazing part of your life" have burned it into my brain, along with images of their comical crusading knight mascot, 25 cent cans of Coca-Cola and the free lunch cooler bags sometimes offered up with the latter. Big V was started in the mid-1960s by a group of Windsor pharmacists who joined together to pool their purchasing and marketing. Most locations were pharmacist-operated, with names reflecting the owners (DeRe, Pond's , Cornett), the neighbourhood (Seminole in Windsor) or town. The chain grew to 135 stores by the time it was purchased by Shoppers in 1995. Amherstburg's store was originally Haslehurst's Big V, then switched to the more generic "Amherstburg" by the time I started shopping there with my parents. Loc
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