fear no man, even if it's a loudmouth threatening to beat the h--- out of you

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Vintage Ad #690: 10 Seconds that Separate the Men from the Boys
As one viewer of this ad noted, what if the "loudmouth" had also sent away for the Joe Weider course? So much for fearing no one else...

Billing itself as "the world's no. 1 selling hockey magazine," Hockey Illustrated appears to have been a mix of opinions from prolific hockey writer Stan Fischler, player profiles, colour action spreads and muscle-building/training school ads. The cover feature of this issue was a look at the 1970/71 NHL All-Star squads, with Gordie Howe as cover boy. Other articles included Fischler bemoaning the continuing inability of the New York Rangers to win a Stanley Cup and the league's executive power shift from Canada to New York, the step-by-step process to produce a goalie mask, Kent Douglas's irritation at winding down his career in the minors and profiles of Dave Balon, Bill Goldsworthy and Jacques Laperriere.

Source: Hockey Illustrated, January 1971

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