vintage cbc television ad of the day

A double-page spread this time out, featuring CBC's fall lineup for '71. Groovy art rules the day yet again. We'll let you decide how this schedule lives up to its tagline.

Note that few shows were carried by all stations - back in those days, there were more independent stations that carried some CBC programming. In southwestern Ontario, this would have included CKLW in Windsor (bought in full by CBC in 1975, call letters changed to CBET) and CFPL in London (later part of the Baton system, then a "New" station, now an "A-Channel"). It should be noted that due to its proximity to the border and agreements with Detroit stations, CKLW/CBET did not air the American portions of the network lineup, usually replacing them with local programming, British imports or syndicated reruns - while growing up, the latter meant The Mary Tyler Moore Show, The Dick Van Dyke Show, House Calls and Hawaii Five-O.

Most of the American imports were comedies, one midway through its run (Carol Burnett), another starting to wind down (Laugh-In, cancelled in '73).

As for the CanCon mentioned in the ad:

Take 30 (weekdays, 1962-84) was an afternoon magazine program that helped launch the careers of Adrienne Clarkson and Moses Znaimer. In '71, the hosts were Clarkson, Paul Soles (Spider-Man in the 60s cartoon and the show's longest-running co-host) and Ed Reid.

Elwood Glover's Luncheon Date (weekdays, 1963-75) was the afternoon "light" interview show. 1975 clip with Gordon Lightfoot.

Paul Bernard, Psychiatrist (weekdays, 1971-72) starred Chris Wiggins as the title shrink. From TV North:

Meet Dr. Paul Bernard, understanding psychiatrist and trusty psychoanalyst to a clientele consisting entirely of rich women. In rigid formula, the good doctor met with his patients, conducted them to the couch and listed to their dreams, fantasies and anxieties. Before each commercial, he dropped a minor bombshell: Why do they hate their mothers? When did they stop loving their husbands? Why are they afraid to love?

The stories were based on case histories from the files of the Canadian Mental Health Association. Dr. Bernard's appointments actually made sense in real time. Viewers following Mrs. Talbot's analysis could see her at her next appointment in two weeks. Foreign sales helped finance the program, but a CBC strike halted production long enough for audiences to become disaffected by yet another round of repeats. (130)

I imagine that if this were revived, it would be a reality show, with a real shrink and sensational cases. Wonder how the ratings would compare to The One...

The Tenth Decade (Wednesdays, 1971) was a documentary series profiling Canadian politics from 1957-67, focusing on John Diefenbaker and Lester Pearson.

Sunday at 9 (Sundays, 1969-73) was the umbrella title for a variety of programs, ranging from comedy (pictured are Wayne and Shuster at the bottom left, Hart Pomerantz and Lorne Michaels on the bottom right) to dramas, domestic (from this page, it sounds like the equivalent of American "movies of the week") and imported (BBC mini-series).

Source: Saturday Night, September 1971 - JB