The last in a series of testimonials from famous, semi-famous, and not-at-all-famous users of Vidal Sassoon products which, unlike the others, was printed all by its lone self. Guess the non-user had to be isolated to strengthen the punchline. Not that we mean any disrespect to Mr. Holder , whose half-century artistic career has encompassed acting, choreography and painting. He may be best known for two roles: James Bond villain Baron Samedi in Live and Let Die , and the white-suited 7UP pitchman who extolled the virtues of the non-cola during the 1970s and 1980s. Holder didn't see doing commercials for as a comedown. "I'm no snob," he noted in a 1975 interview with People magazine . "The commercial is an art form unto itself. After all, you are seducing people." View all of the ads we've found in this series . Source: a 1985 issue of Rolling Stone (forgot to note the date) - JB