Friday, April 03, 2009

kitschy beach towel department

Vintage Ad #446: Indian and Lifeguard Beach Towels
Which provides more kitsch value for lying on the beach: the "heap big Indian" from a cigar store or an old-timey life guard house with "gay red tassels" on its roof? Are these towels thirsty for water, adventure or friskiness?

B. Altman and Company was a New York-based department store that operated from 1865 to 1990. One of the chain's final locations was planned for the Walden Galleria in Cheektowaga but cross-border shoppers never had a chance to check in out (though the fixtures were in place before the company pulled the plug). Its intended space later housed AM&A/The Bon-Ton before being demolished a few years ago for the mall's most recent expansion.

Source: The New Yorker, May 19, 1956 

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