Monday, April 02, 2007
keep your salesman out of my office!
Pity the poor people for whom even mouthwash can't control bad breath due to medical problems. Discrimination against the sweet-breath challenged ran high in the late 1930s, with many ads illustrating the horrors of going without a gargle. Lost jobs, broken relationships, scared children, etc.
I doubt that carrying Listerine to the office would rank high among life's concerns when sweet- and foul-breathed men were tossed together in their new offices a couple of years later - the battlefields of Europe and Asia.
Source: Time, March 27, 1939